Audi and NVIDIA first joined forces in 2005 – and within a matter of years Audi was the world’s leading brand for automotive infotainment thanks to this partnership. The A4 that appeared in 2007 already featured a graphics chip from the Californian manufacturer; just over two years later, the A8 with NVIDIA technology opened up a new dimension of visual representation.
Next year, Audi will become the first car manufacturer to use NVIDIA’s Tegra processor. Unveiled at the CES 2010 initially for the consumer electronics sector, the chip from the Santa Clara manufacturer is now the world’s most advanced mobile processor. Conceived as a multi-core processor, it generates extremely high-resolution graphics with breathtaking speed. And it accelerates the reproduction of many audio and video formats such as mp3 audio and mpeg4 video that dominate the modern mobile entertainment world. Yet the Tegra chip consumes significantly less energy than previous multimedia processors – so it blends in perfectly with Audi’s philosophy of efficiency.
The Tegra chip equips Audi’s MMI systems for the future. Thanks to its high computing power, it can represent models of entire cities in three-dimensional renderings – the driver sees the road along which they are currently driving in a photographically realistic representation. This makes it even easier for them to find their way round.
The Tegra chip is also the perfect partner for the electric drive systems of the future – it makes it possible to display an electric car’s operating radius in the navigation map, for instance.Audi will be providing a foretaste of the new technology at the CES electronics show.
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