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Audi consequently takes social responsibility and promotes education, charitable institutions, voluntary engagement and sports and culture.

Social Responsiblity

Audi assumes social responsibility at its sites and supports education, sports and culture as well as charitable foundations and volunteering.
The “Audi volunteers” format helps employees with their corporate citizenship. This includes the Audi Volunteer Day and special campaigns like the “Team Spirit Initiative”, in which employees apply for donations from the company on behalf of “their” associations. The annual Christmas appeal, other donations throughout the year, as well as disaster relief efforts in Germany and abroad, have been a part of the corporate culture for years. Furthermore, social institutions at the production sites are supported with adequate help.

Latest News


Second-life use: Audi e-tron battery modules power electrify rickshaws in India

A second life for electric car batteries: The German–Indian start-up Nunam is bringing three electric rickshaws to the roads of India. They are powered by used batteries taken from test vehicles in the Audi e-tron test fleet. The aim of the project is to explore how modules made with high-voltage batteries can be reused after their car life cycle and become a viable second-life use case. The project also aims to strengthen job opportunities for women in India in particular: They will be provided with the e-rickshaws to transport their goods. The non-profit start-up based in Berlin and Bangalore is funded by the Audi Environmental Foundation. Nunam developed the three prototypes in collaboration with the training team at Audi’s Neckarsulm site, which in turn benefits from the intensive intercultural exchange. This is the first joint project between both AUDI AG and the Audi Environmental Foundation in addition to Nunam.
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Art for a good cause: Audi facilitates $860,000 donation to UNO-Flüchtlingshilfe

Every day, the barrage of harrowing news from the war in Ukraine continues. In recent months, Audi has already launched numerous aid campaigns. By auctioning off a digital work of art at its OMR pavilion, Audi is making a donation to aid Ukrainian refugees.
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Solidarity still in focus: Audi is again making donations in support of people from Ukraine

Audi’s support for victims of the war in Ukraine continues unabated. The company is donating another € 750,000 to aid organizations around Ingolstadt and Neckarsulm. Lots of other aid work to be added around “Neighbors Day” on May 20 as well. At the same time, proceeds from a digital art auction will go to UNO-Flüchtlingshilfe, the German partner organization to the United Nations High Commissioner for Refugees (UNHCR).
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Aid for Ukraine: Audi employees are volunteering

On February 24, the day Anna Demchenko’s native country was attacked, she was on her phone every minute. As friends and family members in Ukraine described the local situation to her, colleagues from Ingolstadt and Neckarsulm were asking how they could help. At the same time, this sales representative was busy getting her sister and her two small children out of the war zone and to Anna’s house.
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Audi and Litro de Luz install lampposts and solar lamps in Amazonian communities

Audi do Brasil, Audi Environmental Foundation and Litro de Luz promoted the installation of almost 200 solar energy lighting solutions for riverside communities in the Amazon. The action carried out on the Negro River, starting in Manaus, brought 30 lampposts and more than 150 lanterns to the residents of Nova Canaã, Nova Jerusalém and Lindo Amanhecer. The activity took place between April 20th and 24th and benefited more than 600 residents.
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Danube cleanup mission in Romania: more than five boatloads of garbage collected daily

For the second year in a row, the Audi Environmental Foundation is working with the green startup everwave and German cosmetics manufacturer BABOR BEAUTY GROUP to collect garbage floating in rivers and help preserve biodiversity and protect natural environments for animals and plants. The Ferry Porsche Foundation is also participating for the first time this year as our fourth action partner. The quartet is using everwave’s garbage collection boat Collectix for five weeks to clear the Olt River around the city of Făgăraș.

Microplastics filter passes endurance test: Positive interim results for URBANFILTER project

The Audi Environmental Foundation has developed filters for urban runoff in conjunction with the Technical University of Berlin. They prevent tire wear particles and other environmentally harmful substances from being washed into sewers and bodies of water along with rainwater. Initial field and lab tests have now demonstrated the efficiency of the system.
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For a cleaner Danube: four strong partners start cleanup in Romania

The Ferry Porsche Foundation, German cosmetics manufacturer the BABOR BEAUTY GROUP, green startup everwave, and the Audi Environmental Foundation are starting a cleanup mission together. Around Earth Day (April 22), the quartet will deploy everwave’s highly efficient garbage collection boat CollectiX. Equipped with a conveyor belt and intelligent sensors, the boat will gather information about the amount, type, and composition of garbage. Long term solutions and prevention concepts for the region can be developed on that basis. In all, the boat will spend five weeks in Romania collecting plastic and other waste from the Danube and its tributaries.
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Solar lighting for Brazil: Audi supporting remote villages in the Amazon region

The Audi Environmental Foundation and Audi do Brasil are jointly supporting the NGO Litro de Luz Brasil, which is supplying solar lighting to three villages in the Amazon region without a reliable connection to the power grid. The primary objective is to enhance education and safety in the villages. The initiative is equipping common areas in the settlements with lamp posts powered by solar panels to make pathways safer at night. In addition, it is providing families with solar-powered hand lamps that can be used both at home and outside the home. They are designed to improve access to education, for example, by enabling villagers to read or complete schoolwork. More than 100 Brazilian families will benefit from the project. Delivery and installation are scheduled for the second quarter of 2022.

Vehicle presentation thanks to Audi staff donations: Audi Q2 for first responders in Schrobenhausen

Every year at Christmastime, the Audi Works Council calls on the staff to participate in the traditional Christmas donation. This year, 99.7 percent of Audi’s Ingolstadt employees participated, as did the company itself. In all, €720,000 are now going to 108 charitable and social institutions, organizations, and associations in the region – either in the form of cash or as vehicle donations. The 16 vehicle donations from the staff donation include the Audi Q2 for the first responders at Bavarian Red Cross in Schrobenhausen.

Christmas donation: Audi’s staff is donating €720,000 to regional organizations

For the 45th time, the Audi Works Council called on the staff to participate in the traditional Christmas donation. A proud 99.7 percent of Audi’s Ingolstadt employees heeded the call and donated a total of €520,000 to charity and social institutions, organizations, and associations in the region. Like every year, the company also participated with a contribution to the Christmas donation, increasing the amount to €720,000.

Flood donation: 800,000 euro for long-term reconstruction and emergency relief

Audi and employees donate a total of 800,000 euro to aid those affected by severe flooding in 2021. In July, intense rains and flooding ravaged many areas of Germany, including Rhineland-Palatinate, North Rhine-Westphalia, Saxony, and southern Bavaria. To aid the distressed, the company and the Works Council issued a call for donations.

Audi Environmental Foundation

The Audi Environmental Foundation (Audi Stiftung für Umwelt GmbH) promotes engagement with and technologies for environmental protection with the objective of protecting and maintaining the natural resources required by humans, animals, and plants. The projects sponsored by the Audi Environmental Foundation focus on innovative, environmentally compatible technologies and measures for environmental education. They create impulses for acting sustainably and promote awareness of the effects of human behavior on nature. The Audi Environmental Foundation was established in 2009 as a wholly owned subsidiary of AUDI AG in order to strengthen its engagement with society and the environment.

Audi Forums

The Audi Forums in Ingolstadt and Neckarsulm show the wide diversity of the brand with the four rings. By combining new car collection, history, plant tours, events, culture, food and beverage services and programs for kids, Audi provides a comprehensive and authentic brand experience at both German sites.


11/02/21 Unternehmen

Audi on the road to climate-neutral mobility

06/15/21 Kultur

Audi Sommerkonzerte 2021

06/09/21 Unternehmen

Sustainability in the supply chain (short version)


Audi has been involved in cultural arts for more than 50 years: The desire to foster and support culture originated in 1962, when employees initiated the founding of the Audi Philharmonic Wind Orchestra. The cultural program Audi ArtExperience now includes various priorities, from the program’s own formats like the Audi Summer Concerts and the Audi Youth Choir Academy to sponsorship of high-caliber cultural institutions like the Salzburg Festival. Culture at Audi stands for the dialog with artists and creative minds from the fields of music, design and visual arts as well as film and theater. This self-image is lived individually at all Audi sites.

Sport Sponsorship

Audi has been a close partner and sponsor of regional, national and international sports for decades.
Audi and FC Bayern have been partners since 2002. Since 2021 the brand with the four rings is also sponsoring FC Bayern’s women’s soccer team. Furthermore, Audi supports various other sports, i.e. basketball, ice hockey and different winter sports.

Some Pictures showing our "Commitment"

Head of Audi Forum Neckarsulm and Head of Neckarsulm Communications
Phone +49 7132 31 70100
Head of Corporate Presentation Audi Forum, Cultural Engagement
Phone +49 841 89 36066
Mobile + 49 172 6477191
All Press Contacts
Spokesperson Audi Neckarsulm for Human Resources and Organization
Phone +49 152 32746484
Head of Sports Communications, Head of Motorsport Communications
Phone +49 841 89 35550
Mobile +49 152 57713467
All Press Contacts
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