Audi consequently takes social responsibility and promotes education, charitable institutions, voluntary engagement and sports and culture.
Audi assumes social responsibility at its sites and supports education, sports and culture as well as charitable foundations and volunteering.
The “Audi volunteers” format helps employees with their corporate citizenship. This includes the Audi Volunteer Day and special campaigns like the “Team Spirit Initiative”, in which employees apply for donations from the company on behalf of “their” associations. The annual Christmas appeal, other donations throughout the year, as well as disaster relief efforts in Germany and abroad, have been a part of the corporate culture for years. Furthermore, social institutions at the production sites are supported with adequate help.
Audi Environmental Foundation
The Audi Environmental Foundation (Audi Stiftung für Umwelt GmbH) promotes engagement with and technologies for environmental protection with the objective of protecting and maintaining the natural resources required by humans, animals, and plants. The projects sponsored by the Audi Environmental Foundation focus on innovative, environmentally compatible technologies and measures for environmental education. They create impulses for acting sustainably and promote awareness of the effects of human behavior on nature. The Audi Environmental Foundation was established in 2009 as a wholly owned subsidiary of AUDI AG in order to strengthen its engagement with society and the environment.
The Audi Forums in Ingolstadt and Neckarsulm show the wide diversity of the brand with the four rings. By combining new car collection, history, plant tours, events, culture, food and beverage services and programs for kids, Audi provides a comprehensive and authentic brand experience at both German sites.
Audi has been involved in cultural arts for more than 50 years: The desire to foster and support culture originated in 1962, when employees initiated the founding of the Audi Philharmonic Wind Orchestra. The cultural program Audi ArtExperience now includes various priorities, from the program’s own formats like the Audi Summer Concerts and the Audi Youth Choir Academy to sponsorship of high-caliber cultural institutions like the Salzburg Festival. Culture at Audi stands for the dialog with artists and creative minds from the fields of music, design and visual arts as well as film and theater. This self-image is lived individually at all Audi sites.
Audi has been a close partner and sponsor of regional, national and international sports for decades.
Audi and FC Bayern have been partners since 2002. Since 2021 the brand with the four rings is also sponsoring FC Bayern’s women’s soccer team. Furthermore, Audi supports various other sports, i.e. basketball, ice hockey and different winter sports.