Marc Lichte - Biography
- Head of Design AUDI AG
Marc Lichte was born on August 9, 1969, in Arnsberg, in the Sauerland. He started his career with Volkswagen AG in 1996 while still studying Transportation Design at the Pforzheim University of Applied Science. He was promoted there to Head of the Exterior Design Studio and worked on production models including the VW Golf (generations 5, 6 and 7), the VW Passat, the VW Touareg and the VW Arteon.
Marc Lichte has been Head of Audi Design since February 1, 2014. In this position, he is responsible for Exterior and Interior Design, Color and Trim, User Interface and User Experience Design (UI/UX Design), as well as the designs of racing cars. With show cars like the Audi prologue concept car (November 2014) and the Audi Q8 concept (January 2017), he offered an accurate preview of the new design language at an early stage.
The Head of Audi Design has consistently fulfilled this promise. The new generations from the Audi A1 to the Audi Q8 harmonize design and technology as well as form and function, thus shaping the face of the brand. With the Audi e-tron GT, the premium brand presented a fully electric Gran Turismo in February 2021 as a symbol of the next level of design language – for Marc Lichte, "the most beautiful car that I have ever designed."
Currently, with the quartet of sphere concept vehicles consisting of the Audi skysphere roadster (August 2021), the Audi grandsphere sedan (September 2021), the Audi urbansphere space concept (April 2022) and the Audi activesphere four-door crossover coupé (January 2023), Lichte is demonstrating the major role Audi Design plays in shaping the technological transformation of the company.