Premium means more. And it’s this “more” that the Audi Summit in Barcelona is showcasing. Audi is presenting every aspect of its new brand promise, from the car itself through to the company and its social engagement. The change brought about by digitally networked technology is fundamentally transforming competition in the motor industry. And with it comes a huge opportunity for the brand with the four rings to inspire people with Vorsprung (advancement) and the best technologies.
Marking a milestone on the road to becoming a sustainable premium digital car company is the launch of Audi’s new flagship. The Audi A8 pushes the benchmarks for design, sportiness, comfort and operation further on towards a premium future.
With its intelligent systems and technologies, Audi AI is paving the way towards fully automated driving and is evolving into an empathetic personal companion in the context of mobility. Tomorrow’s premium car will think with us, make our lives easier and save us time.
Customers, employees and society as a whole will get greater added value, whether that be during the initial customer contact, when working in the Smart Factory or living in the urban environment. With the digital revolution comes a changed set of values. Audi is seamlessly integrating its customers’ modern lifestyle, creating them a personal space in a sustainable world.