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Audi’s “25th Hour” project
Today, on average, drivers spend about 50 minutes per day at the wheel. In the “25th Hour” project, Audi is investigating how self-driving cars will change our everyday life. In the future will we continue to spend almost an hour a day in the car? And how can time be used better in an autonomous car? For Audi’s strategists and designers, the answers to such questions are highly relevant. Because automobile concepts are being developed today – and have to blend with urban mobility systems in a smart and efficient way in the future.