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“25th Hour” project: Audi is researching the use of time in the robot car

Since 2010 the Audi Urban Future Initiative has been a platform for an international and interdisciplinary dialog about the future of mobility in cities. Urban planners, mobility specialists, data researchers and designers develop specific solutions in cooperation with Audi experts for conveying people quickly and conveniently from A to B and making the best possible use of space in cities. The Initiative regards itself as an incubator for new ideas that enrich the discourse about networked mobility and improve the quality of life in our cities

Press Releases

  • 06/18/20
    Trends

    Audi Denkwerkstatt again among the best digital labs in a german company

    The Audi Denkwerkstatt is once again among the best digital innovation hubs in a German company. This was the verdict of the “Konzerne auf den Spuren von Startups 2020” (companies on the trail of startups 2020) study conducted by the business magazine Capital and consulting firm Infront Consulting. Its top ranking can be largely attributed to the strong customer focus, which is essential for the creation of scalable business models. Its firm anchoring in the Berlin startup scene was another reason for its success. The study also showed that digital innovation hubs are being thrust increasingly into the spotlight as a result of the challenges thrown up by the coronavirus crisis.
  • 01/28/20
    Trends

    Audi networks with traffic lights in Düsseldorf

    Audi is moving ahead with networked traffic lights in Düsseldorf. After Ingolstadt, the city on the Rhine is the second in Europe in which Audi is introducing its Traffic Light Information service. At the end of January, Audi drivers will see information from around 150 traffic lights in their cockpit, thus increasing their chance of catching a “green wave”. By early summer most of the intersections in Düsseldorf, approximately 450 out of a total of some 600 installations, will be networked. Vehicle-to-infrastructure (V2I) services like Audi Traffic Light Information increase efficiency, convenience and safety on the roads.
  • 11/26/19
    Trends

    Audi’s sustainable commitment to the Werksviertel quarter in Munich

    Audi will be the mobility partner of the Werksviertel quarter in Munich and develop innovative concepts for the brand. On the site where the dumpling factories of the Pfanni brand once stood, a modern city quarter is arising. All of its “settlers” – as the residents and companies based there call themselves – share the wish for a sustainable lifestyle. Audi’s commitment is also made in this spirit: the “Audi on demand” mobility service is starting up with electrified models. And the pop-up store that opened yesterday at the heart of the Werksviertel will be a showcase for e-mobility in the company. On top of this, Audi experts for design, e-commerce and mobility services will move into the new building named WERK 12.
  • 10/02/19
    Company

    Audi, the city of Ingolstadt and Telekom cooperate on 5G technology

    Audi and Deutsche Telekom are entering into a pioneering 5G technology partnership together with the city of Ingolstadt. This was announced by the three partners at the signing of a memorandum of understanding in Ingolstadt on Wednesday. The goal is to use the new 5G technology to make urban mobility safer, more digital and more sustainable.
  • 08/05/19
    Trends

    Audi combines e-scooter with skateboard

    With a new e-scooter concept, Audi is responding to the urban trend towards multi-modal mobility. The Audi e-tron Scooter, combining the advantages of the electric scooter and the skateboard, is designed for sporty riders. To be transported by car, bus or train, the twelve-kilogram (26-pound) e-scooter can be folded up and conveniently stored in the back of the car, or if preferred pulled like a trolley. Above all, the Audi e-tron Scooter stands out thanks to its handling, which is like surfing waves. The rider has one hand free, and so is able to look around and give hand signals. Production and sales are planned for late 2020.
  • 05/14/19
    Trends

    Audi networks with traffic lights in Europe

    Audi is introducing the vehicle-to-infrastructure (V2I) service “Traffic Light Information” to Europe. From July Audi will network new models with the traffic lights in Ingolstadt/Germany; further European cities will follow from 2020 onwards. Then cars will be more likely to catch a “green wave” in the city: Audi drivers will see in the cockpit what speed is required to reach the next traffic light on green. If that is not possible within the permitted speed limit, there will be a countdown to the next green phase. Driving in cities will thus become more relaxed and efficient. In the USA, Audi customers have already been using this service since late 2016. Audi is the first manufacturer worldwide to network its series-production models with traffic lights in cities.
  • 11/27/18
    Trends

    Audi, Airbus and Italdesign test Flying Taxi Concept

    At Drone Week in Amsterdam Audi, Airbus and Italdesign are presenting for the first time a flying and driving prototype of “Pop.Up Next”. This innovative concept for a flying taxi combines a self-driving electric car with a passenger drone. In the first public test flight, the flight module accurately placed a passenger capsule on the ground module, which then drove from the test grounds autonomously. This is still a 1:4 scale model. But as soon as the coming decade, Audi customers could use a convenient and efficient flying taxi service in large cities – in multi-modal operation, in the air and on the road. Without changing vehicles, passengers will enjoy their leisure time, relax, or work.
  • 09/16/18
    Trends

    Audi Study: No Congestion in the City of the Future

    How much time will we save in a city with autonomous cars, ride sharing and smart traffic management? Answers are given by the Audi study “25th Hour – Flow”. Partnering with the traffic experts at the Karlsruhe Institute for Technology (KIT) and the Munich consultancy MobilityPartners, the research simulated the future of mobility in Ingolstadt/Germany. According to the study, a lasting reduction in travel times can be achieved on a typical commute: in fully automated traffic by one third, even though over ten percent more people are on the road. The prerequisite is that the trend towards sharing takes hold.
  • 06/20/18
    Trends

    Audi supports air-taxi project in Ingolstadt

    Audi is shaping mobility in the third dimension. A letter of intent was signed on this subject with partners from the fields of politics and industry in the Federal Chancellery in Berlin on Wednesday afternoon. Bram Schot, interim CEO and Member of the Board of Management for Sales and Marketing at AUDI AG, announced the start of the Urban Air Mobility project in Ingolstadt together with Federal Minister of Transport Andreas Scheuer, Minister of State for Digital Affairs Dorothee Bär, Airbus CTO Grazia Vittadini, Mayor of Ingolstadt Dr. Christian Lösel and other representatives of politics and business. The goal of the joint EU project is to be a model for air-taxi test operation in the Ingolstadt region. 
  • 03/06/18
    Trends

    Audi, Italdesign and Airbus combine self-driving car and passenger drone

    At the Geneva Autosalon from 8 to 18 March, Audi, Italdesign and Airbus are presenting “Pop.Up Next”, an entirely electric, fully automatic concept for horizontal and vertical mobility. In the distant future this vehicle could transport people in cities quickly and conveniently on the road and in the air, at the same time solving traffic problems. The dominant interior feature is a 49-inch screen, while interaction between humans and the machine is performed by speech and face recognition, eye-tracking and a touch function.
  • 07/17/17
    Culture

    Audi is researching the use of time in the robot car

    What is a premium experience like in a self-driving car? Audi is researching this in collaboration with the Fraunhofer Institute for Industrial Engineering IAO. In the futuristic driving simulator, the experts on human-machine interaction investigated, for example, how the car interior can become a perfect workplace. The findings help the car maker to provide every user with a personally optimized automobile interior in the future. This research cooperation is part of the Audi project “25th Hour.”
  • 12/07/16
    Trends

    Audi networks with traffic lights in the USA

    If you know in advance when a traffic light will switch from red to green, your driving is more relaxed and efficient. Audi is the first automobile brand to connect the car to the city infrastructure – an important step towards autonomous driving. In Las Vegas, starting immediately, the Audi A4 and Q7 models can display traffic-light phases directly in the car. Further U.S. cities will follow, and introduction of the system is planned in Europe. Traffic Light Information optimizes traffic flow, saves valuable time and reduces environmental impact.
  • 11/17/15
    Trends

    Audi brings automated parking to the Boston area

    Audi and the city of Somerville are planning joint innovations for the city of the future on the east coast of the USA. Audi CEO Rupert Stadler and Mayor Joseph A. Curtatone signed a Memorandum of Understanding in the context of the Smart City Expo World Congress in Barcelona. They agreed to develop an urban strategy for Somerville, applying technologies for swarm intelligence or automated parking, and networking cars with traffic lights.
  • 10/30/14
    Trends

    International experts choose the winner of the Audi Urban Future Award 2014

    The composition of the jury for the Audi Urban Future Award 2014 has been decided. A panel of nine experts will choose the winner of the Award, the world’s highest-value competition for innovative mobility solutions with prize money of 100,000 euros. The well-known mobility researcher John Urry from the University of Lancaster in England will chair the jury. The renowned researchers and practitioners from all over the world will gather in Berlin in November to meet the competitors in this year‘s Award and to assess their mobility proposals. On 10 November they will announce the winner.
  • 04/10/14
    Trends

    “The Next Leap in Mobility” – start of the Audi Urban Future Award 2014

    Four fundamental breaks with the past show the way to the future of urban mobility. This conclusion arises from research and dialogue with urban planners, architects, sociologists and mobility experts in the context of the Audi Urban Future Initiative. With the theme “The Next Leap in Mobility”, four interdisciplinary teams are entering this year’s Audi Urban Future Award to validate theses about urban change in four cities: Berlin, Boston, Mexico City and Seoul. The competition entries relate to specific current urban development projects. A jury with an international composition will present the Audi Urban Future Award 2014 in October to the best proposal.
  • 01/07/14
    Trends

    Audi Urban Future Initiative at the International CES electronics fair

    How many minutes will I spend stuck in a hold-up today? How long will it take me to find a parking space? Commuters all over the world ask questions like this – among them more than 330,000 people who commute daily to work in the city center of Boston. The population of Boston increases during the day by 41 percent – a huge challenge for its transportation systems. At the International CES in Las Vegas (6 to 10 January 2014), the Audi Urban Future Initiative shows on the basis of research results how commuters move through the city and provides an outlook on how technologies can contribute to efficient and comfortable travel from A to B.
  • 10/18/12
    Trends

    2012 Audi Kentsel Gelecek Ödülü

    2012 Audi Kentsel Gelecek Ödülü, Höweler + Yoon Architecture isimli Amerikan mimarlık bürosuna Boston/Washington metropol bölgesine yönelik modern kentleşme konsept önerisi için layık görüldü. Şehir yapısı ve mimari açıdan karmaşık "Shareway" fikri ile Amerikalı mimarlar, iş yeri ve ev arasında gidip-gelmeye kökten bir değişiklik getiriyor. Temel düşünceleri, bireysel ve toplu ulaşım araçlarını yeni bir mobilite platformunda bir araya getirmekti. Bu, mevcut altyapıyı akıllı trafik akışları ve ağlar ile kombine ediyor. Bütüncül olarak idare edilen trafik sistemleri için Höweler + Yoon Architecture'e 100.000 Euro para ödülü verilcek.
  • 10/18/12
    Trends

    The Audi Urban Future Award 2012: The Idea and the Participants

    A city like São Paulo with its “mobility blockages” gets moving. The streets of Shenzhen in the Pearl River Delta in China once again become places where people like to spend time. In the region between Boston and Washington the mobile “American Dream” is reinvented. A look at Mumbai focuses on human interactions that may seem insignificant at first sight but in fact maintain the economic development and dynamism of the city. And in Istanbul the behavior of inhabitants in public spaces expresses collective wishes related to mobility. These themes and – in part – dreams were tackled by five international architectural practices that are taking part in the Audi Urban Future Award 2012. Their designs are all about the future of mobility in the five metropolitan regions – about challenges and specific solutions, which ideally can be transferred to other cities and thus have an exemplary quality.
  • 09/25/12
    Trends

    High-class jury for Audi Urban Future Award 2012

    How will we travel in 2030? How will we live in megacities? In this year’s Audi Urban Future Award, five architects from five metropolitan regions from all over the world have taken on the challenge of working out a vision for the future of mobility in their cities. A jury with an international composition will award the prize for the best architectural proposal on October 18 in Istanbul.
  • 05/09/11
    Trends

    Long-term commitment in New York

    Peter Schwarzenbauer, AUDI AG Board Member for Marketing and Sales, opened the events of the Audi Urban Future Initiative in New York on Saturday, 7 May. The exhibition of the Audi Urban Future Award 2010 in the Openhouse Gallery and the discussion meetings on the subject of mobility in the future made a long-term contribution in the context of the Festival of Ideas for the New City.
  • 05/05/11
    Trends

    Audi Urban Future: Project New York: Tangible models for Manhattan in 2030

    The word “Manhattan” conjures up images in everyone’s mind: The skyline, Time Square, Central Park and a city that never sleeps. And what about “Manhattan 2030”? Perhaps the skyscrapers are somewhat taller, the streets even more crowded? Anything is possible. That’s why five up-and-coming New York architecture practices have been thinking about urban planning, traffic and ecology in the year 2030 for the Audi Urban Future Initiative.
  • 05/03/11
    Trends

    Audi Urban Future Initiative in New York: Is this what Manhattan will look like in 2030?

    How might Manhattan appear in the year 2030? The Audi Urban Future Initiative was established to look into the future of megacities and individual mobility. At the Festival of Ideas for the New City, held by the New Museum in New York from 4 to 8 May, Audi is bringing together architects, designers, artists and researchers to visualize ideas about the future of New York. Following the Audi Urban Future Award 2010 in Venice, this is the second venue of the Initiative.

Press folders

  • 01/28/20
    Trends

    Audi networks with traffic lights

    Audi is the world’s first automotive brand to network its series-production models with city traffic lights. In the USA, Audi customers have already been using the vehicle-to-infrastructure (V2I) service Traffic Light Information since late 2016.
  • 08/05/19
    Trends

    Audi combines e-scooter with skateboard

    With a new e-scooter concept, Audi is responding to the urban trend towards multi-modal mobility. The Audi e-tron Scooter, combining the advantages of the electric scooter and the skateboard, is designed for sporty riders. To be transported by car, bus or train, the twelve-kilogram (26-pound) e-scooter can be folded up and conveniently stored in the back of the car, or if preferred pulled like a trolley. Above all, the Audi e-tron Scooter stands out thanks to its handling, which is like surfing waves. The rider has one hand free, and so is able to look around and give hand signals. Production and sales are planned for late 2020.

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