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Audi MediaCenter

Audi Summit 2017

Premium means more. And it’s this “more” that the Audi Summit in Barcelona is showcasing. Audi is presenting every aspect of its new brand promise, from the car itself through to the company and its social engagement. The change brought about by digitally networked technology is fundamentally transforming competition in the motor industry. And with it comes a huge opportunity for the brand with the Four Rings to inspire people with Vorsprung (advancement) and the best technologies. Marking a milestone on the road to becoming a sustainable premium digital car company is the launch of Audi’s new flagship. The Audi A8 pushes the benchmarks for design, sportiness, comfort and operation further on towards a premium future. With its intelligent systems and technologies, Audi AI is paving the way towards fully automated driving and is evolving into an empathetic personal companion in the context of mobility. Tomorrow’s premium car will think with us, make our lives easier and save us time. Customers, employees and society as a whole will get greater added value, whether that be during the initial customer contact, when working in the Smart Factory or living in the urban environment. With the digital revolution comes a changed set of values. Audi is seamlessly integrating its customers’ modern lifestyle, creating them a personal space in a sustainable world.

Content of the Audi Summit

  • 10/06/17

    Audi A8

    Audi has fundamentally reengineered the A8 in its fourth generation. With its stylistically defining design, top-rate suspension solutions, touchscreen operating concept and superlative comfort, the luxury sedan demonstrates Vorsprung durch Technik right across the board. One of the top innovations is the Audi AI traffic jam pilot, which no other competitor offers.
  • 07/11/17

    Audi AI

    Extensively networked, automated and electrified – these characteristics define the Audi of the future. Audi AI will soon be the cipher for a variety of innovative systems which will relieve strain on the driver and simultaneously also offer him or her new possibilities to use the time spent in the car. To this end, Audi AI also uses strategies and technologies from the field of artificial intelligence and machine learning. This thus puts the brand ahead of its competitors.
  • 07/10/17

    Audi Sport

    Audi Sport stands for decades of experience and successes in motorsport. Audi utilises this garnered expertise to bring innovative technologies to series production. The most emotive disciplines are brought together under the Audi Sport brand – starting with the models in the R and RS line, through customer racing to factory racing.
  • 06/09/17
    Audi MediaCenter

    Audi-Summit - The Event

    Audi has issued invitations to its own brand exhibition to take place on July 11, 2017. On a total area of more than 10,000 square meters, the first Audi Summit will showcase pioneering solutions for the urban mobility of tomorrow – from premium mobility services to piloted driving and parking. 2,000 guests from all over the world will also experience the premiere of the brand’s new flagship, the Audi A8.
  • 07/11/17


    On the way to becoming the premium digital car company, Audi has launched the biggest transformation in its corporate history. The brand is becoming digital throughout and sustainably economical in order to redefine urban mobility. The Fourth Industrial Revolution is disruptive. Every market player is duty bound to invent something completely new from the ground up. Otherwise, there’s a risk of being left behind by the competition; not least by those who have only recently emerged onto the mobility market with new approaches, services and ideas. Just how inspired Audi is by this challenge can be seen in Barcelona. It reflects the very essence of the company and its employees. Vorsprung is in Audi’s DNA – it describes the approach that the company has always taken when driving forward its activities. An approach that Audi will also continue to pursue in the future, ensuring customers are offered solutions that create Vorsprung for them too.
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