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Culture and Trends

Audi Industrial Design

Conceptual Design

The Audi Carbon Ski, Audi Design foosball table or “Luft” armchair designed by Volkswagen Head of Design Walter de Silva and the Audi Concept Design Studio for Italian premium furniture maker Poltrona Frau: At Audi Industrial Design in Munich, the Vorsprung durch Technik of the brand with the four rings is combined with the values and DNA of selected partners. This results in new products that impress with values like sustainability and quality.

Recent Press Releases

  • Puristic, sporty and clean –  Audi to present its new TT interior at the CES

    Puristic, sporty and clean – Audi to present its new TT interior at the CES

    Puristic, sporty and fully focused on the driver – for the new TT, Audi is significantly advancing its interior design. At the Consumer Electronics Show (CES) in Las Vegas held from January 6 through 10, 2014 the brand with the four rings will, for the first time, be presenting the compact sports car’s new interior, which will be launched on the market in the course of the year.
  • For Poltrona Frau: Luft by Walter de Silva in cooperation with Audi design
    Culture and Trends

    Walter de Silva and Audi design create armchair for high-end design manufacturer

    Walter de Silva, Head of Volkswagen Group Design, has joined forces with the Audi Concept Design Studio in Munich to create an armchair called “Luft” – the German word for “air.” A curved aluminum element – symbolizing Audi lightweight construction – lends the armchair its weightless appearance. Premium furniture-maker Poltrona Frau of Italy presented the new armchair last night in its showroom in Milan.
  • Timeless technology: the Erwin Sattler table clock by Audi design
    Culture and Trends

    Timeless technology: the Erwin Sattler table clock by Audi design

    Clocks from the Munich clock- and watchmaker and the premium cars from the brand with the four rings share an uncompromising standard of quality and handcrafted precision. This led Audi design and Erwin Sattler to work in close partnership to develop a table clock. The result of this collaboration was presented by Audi and Erwin Sattler Munich at an advance premiere at the BASELWORLD 2013 watch and jewelry show. The clock can now be ordered.
  • Designer Miguel Vieira Baptista wins “Audi Mentor Prize by A&W”
    Culture and Trends

    Designer Miguel Vieira Baptista wins “Audi Mentor Prize by A&W”

    Miguel Vieira Baptista has received the “Audi Mentor Prize by A&W.” The Portuguese designer accepted the prize in Cologne yesterday. It was presented by André Georgi, Head of Product Design at the Audi Concept Design Studio in Munich. This year marks the fifth time that Audi has bestowed the award in cooperation with Architektur&Wohnen magazine.
  • Audi fair stand at Design Miami
    Culture and Trends

    Audi unveils lightweight chair at Design Miami/

    The R18 Ultra Chair set to be exhibited by Audi at Design Miami/ was masterminded by Clemens Weisshaar and Reed Kram, who represent a new generation of digital designers. The prototype was developed in cooperation with the Audi Lightweight Construction Center and made its very first appearance at the Milan Furniture Fair in April. The chair was fine-tuned using data obtained from an interactive installation that was trialed by over 1,500 testers, plus the know-how of Audi lightweight engineers. The result is sturdier, more comfortable and one kilogram (2.20 lbs) lighter.
  • Audi Wörthersee Tour 2012

    Audi at the 2012 Wörthersee Tour

    Audi is exhibiting concept vehicles for lifestyle, action and sport on the Wörthersee Tour. Three powerful versions provide new accents in the Q3 model family, and with its e-bike Wörthersee prototype Audi defines a technical bike concept that explores the limits of technical feasibility on the basis of Audi’s core competences “design”, “ultra”, “connect” and “e-tron”. This grand meeting of Audi, VW, Seat and Skoda fans is being held for the 31st time from May 16 to 19 in Reifnitz, on the Wörthersee in Carinthia, Austria.
  • Audi e-bike Wörthersee 03
    Culture and Trends

    High-end sports machine – the Audi e-bike Wörthersee

    Starting May 16, Audi will be presenting an extremely emotion-inspiring sports machine, the Audi e-bike Wörthersee – at Wörthersee in Carinthia, Austria. The prototype cycle combines an electric drive and muscle power. Head of Design Wolfgang Egger comments: “As a high-performance e-bike for sports and trick cycling, it features the Audi core competences of design, ultra, e-tron and connect.” The Audi e-bike Wörthersee puts in its first major appearance at this year’s Wörthersee Tour, the 31st meet for Audi, VW, Seat and Skoda fans; trial biker Julien Dupont and downhill specialist Petra Bernhard will demonstrate their stunts and streetbike skills.
  • “R18 Ultra Chair” prototype at the Salone Internazionale del Mobile in Milan
    Culture and Trends

    “R18 Ultra Chair” prototype at the Salone Internazionale del Mobile in Milan

    Starting April 17, 2012 , Audi will display a pioneering project at the Palazzo Clerici: “R18 Ultra Chair – Public Beta.” Visitors can try out Audi ultra lightweight technology in an interactive installation. Designers Clemens Weisshaar and Reed Kram collaborated with the Audi Lightweight Design Center to develop a chair prototype.
  • Lightweight design for winter sports: the Audi Carbon Ski
    Culture and Trends

    Lightweight design for winter sports: the Audi Carbon Ski

    Know-how drawn from skiing and motorsport has been used to develop the perfect ski. The Audi Carbon Ski concept is an eye-catching piece of sports equipment with a minimalist design that focuses fully on one premium material: carbon. The concept study was designed and developed at Audi Concept Design Munich – but like a racing car, it can only be mastered by a top professional. For this reason, the team surrounding chief designer Wolfgang Egger began working on the development of a serial-production ski with the ski specialists from Head. The Audi Carbon Ski may become available already in winter 2011/2012.
  • Audi Design soccer table
    Culture and Trends

    Audi Design soccer table starts production

    A football is always a football! You can kick an old one around just as easily as a modern one. The same applies to the good old table soccer game. A strong wooden frame, 22 players and of course the traditional green pitch – what more could you need for excitement and fun? The Audi design team nonetheless decided to take a closer look at this rectangular table, and decided that a rounded-off shape would be better. Two years ago the Audi Design soccer table was still a study from Audi Concept Design Munich; now a small batch is to be produced. Times change: let nobody say that a table soccer game doesn’t have to look good. After all, in professional soccer these days the ball is made from polyurethane, not leather.

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