Audi Sport is part of the team’s name in the Formula E commitment. For nearly 40 years, Audi Sport has stood for the successful motorsport involvement of AUDI AG. By now, Ingolstadt brand is selling the sportiest Audi models and accessories under the Audi Sport label as well.
The first motorsport activities of the Audi brand that was still young in those days took place at the end of the 1970s, billed as Audi Motorsport. When the brand entered the World Rally Championship the motorsport department was renamed Audi Sport in 1980 and the first Audi Sport logo created.
Even at that time, factory-backed motorsport was part of Technical Development. This close connection guarantees the technology transfer between motorsport and production which has traditionally been a key reason for being active in motorsport on the highest level. In Formula E, the team around Head of Audi Motorsport Dieter Gass closely works together with its colleagues from production development and other functions of Technical Development.
Since August 2014, the Audi motorsport department has been headquartered at the Competence Center Motorsport in Neuburg an der Donau. The Formula E race cars are developed in the modern complex of buildings by Audi engineers as well. In addition to test benches and a race track simulator, Team Audi Sport ABT Schaeffler uses the track in Neuburg for rollouts and functions checks. The new Audi e-tron FE04 did its first laps in Neuburg too.
Currently, Audi’s motorsport program consists of Formula E, the DTM, the FIA Rallycross World Championship and customer racing which is based in Neuburg as well. Audi Sport customer racing is currently offering customers GT3 and GT4 versions of the Audi R8 LMS and the Audi RS 3 LMS TCR touring car.
The production Audi R8 and the Audi RS models are marketed under the Audi Sport brand name as well. quattro GmbH, which had been registered as a manufacturer of high-performance automobiles since 1996, was renamed Audi Sport GmbH at the end of 2016. The company’s slogan “Born on the track” clearly shows the origin of the genes of the sportiest Audi models – racing.