The showroom presents Audi’s entire model lineup in a fully digital format. Using innovative media technology, visitors can individualize their car from several million possibilities, then experience it true to life in 1:1 scale on floor-to-ceiling power-walls. As a real-life cyberstore, Audi City combines the virtually unlimited possibilities offered by digital brand and product presentation with personal advice and first-class service.
Audi City invites customers and fans to a special brand experience, with no sales pressure. It doesn’t matter whether visitors are there to surf through the world of Audi out of sheer curiosity, to find out more about their dream car or to configure their own individual model with a specific intention to buy and place a production order with the Audi factory.
At Kurfürstendamm in Berlin, which is developing once more into one of the most exclusive locations in this European metropolis, Audi is now realizing the next development stage of the concept on a floor space of 375 m2. It incorporates high-end projection technologies in stereo 3D and exclusive services that represent the brand’s premium customer approach. With “Audi select”, customers of Audi City Berlin will have at their disposal a new, highly flexible usage model for premium mobility – it offers them the opportunity to switch between up to three different Audi models per year at a convenient, all-inclusive monthly rate.
In parallel, the brand is strengthening the integration of Audi City into its dealer network, having developed central elements from the digital showroom for flexible, modular implementation within dealerships. Thus, the digital technologies from Audi City are successively making their way into the classic retail environment, too.