Beautiful estate cars are called ‘Avant’: this well-known slogan symbolises the estate car that, in the past ten years, has shown how to rise above the demands of pure practicability and offer more. ‘Avant’ has become a synonym for progressive design, sporting character and advanced styling in this motoring category.
This in turn has led to a fundamental change in the way that such models are viewed by the market, a process that Audi began and which it has shaped ever since the outset. A glance at our roads, with so many Avants to be seen in the B and C model segments – to say nothing of their many imitators – is convincing proof of the way that a sound idea has established itself successfully.
All of this makes the new concept study much more than a mere formal experiment. It is a step forward into the D segment of the market, the ‘upper house’ of automobile design, and a logical culmination of the Avant concept. Its luxury and interior space, its forward-looking design and its concentrated high-tech specification represent a unique combination, particularly when allied to dynamic performance that itself sets a new standard even in the luxury class.
The Avantissimo is a design study with which Audi has re-interpreted the potential inherent in the Avant concept in a form suitable for the luxury car category. It is a supreme display of top performance, a new formal idiom and the technologies of tomorrow – a decisive step forward into Audi’s future.