The San José Chiapa production site
A new plant goes online: On September 30, 2016, Audi dedicated its new production site in San José Chiapa, Mexico (state of Puebla) – the 12th plant in the Audi production network. Audi is producing the premium Audi Q5* SUV for the global market on a production site measuring 400 hectares (988.4 acres). This will be the first time the company has produced a model for the global market at a location outside of the European continent.
Site selection followed a strategic decision to be closer to primary Audi markets in order to serve customers faster. In choosing to build a production site in the North American region, Audi is reinforcing another one of its internationalization pillars, along with Europe and Asia.
The most advanced production site in the Audi world is also located at the highest elevation of any of the company's sites, at 2,400 meters (7,874.0 ft). AUDI AG has invested more than €1 billion in facilities and infrastructure for the new site. The entire plant is the first production site ever to be completely planned and started up using virtual methods even before the first stone was set. Simulation of the systems and processes enabled early optimization of the entire process chain. As a result, the actual start-up of the plant was 30 percent faster than usual. That and many other technologies and elements make it a prime example of the Audi Smart Factory.