The principle of living responsibility is firmly anchored in the Audi strategy. As the largest employer in the Neckarsulm region, Audi strives to enhance the quality of life here and therefore regularly collaborates with the municipalities, local companies, associations and educational and social institutions.
Working together for a good cause:
• The “Audi Volunteers” initiative oversees social activities in the region and supports employees’ volunteer work.
• At the Neckarsulm site, the 4th Audi Volunteer Day was held in September 2016. 260 Audi employees mobilized to help out at 23 organizations and associations in the Heilbronn-Franken region and the Neckar-Odenwald district. The Audi Volunteer Day is held annually, alternating between the two German sites Ingolstadt and Neckarsulm as well as at Audi Hungaria in Győr, and is part of the “Audi Volunteers” initiative.
• In 2017, more than 270 apprentices from 10 career groups got involved in 15 projects in the Heilbronn-Franken region as part of their social project week. For over 16 years, the social project week has been an integral part of the second year of Audi vocational training.
• 2017 saw the 40th year of the Christmas donation initiative, where the Audi Neckarsulm workforce managed to raise a record amount of 275,000 euros. The Christmas donation is handed over to 34 charitable institutions in the region. In the Wishing Tree donation campaign, employees also fulfill individual Christmas wishes of disadvantaged children and young refugees.
• Audi supports various social institutions in the region according to its funding guidelines. By making available a fund of one million euros to help refugees, AUDI AG is also backing the commitment of its employees.
• After a successful pilot phase, Audi Neckarsulm and the Astrid Lindgren School in Neckarsulm established the inclusion model as a solid partnership in September 2017. The students work in the Audi Training Center and together with apprentices at learning stations throughout the plant, with learning tailored to their personal competency profiles. The Astrid Lindgren School in Neckarsulm is a special education and support center which focuses on mental, physical and coordination development.
In July 2017, the Ministry for Transport of Baden-Württemberg, the Regional Council of Stuttgart, the municipal district of Heilbronn, the cities of Heilbronn and Neckarsulm, the Baden-Württemberg Regional Transport Agency (NVBW), the Albtal-Verkehrs-Gesellschaft (local public transport operator) as well as Audi and the Schwarz Gruppe company agreed upon a comprehensive mobility strategy for the Heilbronn/Neckarsulm economic area. The strategy, known as the “Mobilitätspakt” or Mobility Agreement, specifies targets and key points for the further development of transportation and lists concrete actions for road and rail transportation. It also specifies a work program to improve bicycle infrastructure and operational mobility management.
To ease the traffic situation at the site and make public transport even more attractive to employees, Audi cooperates with the local public transit company Heilbronner Verkehrsgesellschaft (HNV), Deutsche Bahn and the regional city and scheduled bus services.
In September 2014, Audi introduced the Audi job ticket for local public transportation. Thanks to this annual travel pass which is subsidized by the company, Audi employees have been able to take advantage of cheaper travel within the HNV network on city and regional buses as well as Deutsche Bahn trains and the light rail system. Currently, approximately 1,400 colleagues have an Audi job ticket.
Since the end of 2014, the new light rail system “Stadtbahn Nord” with two stops directly at the plant connects to Mosbach and Heilbronn; in May 2015, the system was expanded to Sinsheim via Bad Rappenau. Additional bus routes from Bad Wimpfen, Weinsberg and Neuenstadt transport Audi employees directly to Plant Gate 5 and even into the plant. Using the DB rail job ticket, employees have been able to travel on IC, EC and ICE trains at discounted conditions since November 2014.
Partner of the Federal Horticultural Show Heilbronn in 2019:
Audi is supporting the Bundesgartenschau (BUGA) GmbH [Federal Horticultural Show] in the context of a partnership. For the first time in its history, the show will be a combined garden and town exhibition. The show represents the starting point of the new Neckarbogen urban district, a green residential area located by the Neckar river close to the city center. The topic “mobility of the future” is one that connects Audi and the Federal Horticultural Show. It will not just play an important part in the town exhibition, but also across the whole site. The partnership with BUGA GmbH therefore underscores the company’s commitment to mobility in the city of the future. In the scope of the partnership, Audi plans to implement various measures together with the BUGA representatives. Collaborating at such an early stage means that it will be possible to develop mutual ideas for the once-in-a-lifetime project.