More than 210,000 guests visited the Audi Forum Neckarsulm in 2017, meaning that the number of visitors since it was opened in 2005 climbed to more than 2.6 million. The Audi Forum is the brand gateway: Each day, as many as 150 people pick up their new Audi. Visitors can experience the history of the Neckarsulm site in the tradition exhibition, while the brand exhibition showcases Audi’s latest models. The Audi exclusive studio offers a wide range of possibilities for automobile customization and individualization.
The brand and experience world offers a diverse framework for readings, concerts, meetings and conferences – from classical to pop. In 2017, 16 cultural events were held at the Audi Forum. Particular highlights included the eleventh “Oldies Night” and the readings with Cordula Stratmann and Ulrich Noethen as well as those with Angelika and Robert Atzorn. The “After-Work meets…” events also drew large crowds to the Audi Forum. The performance by Spanish jazz singer Izah and last year’s Christmas show rounded off the program.
With “Audi young and fun,” a great fun and edutainment program has been offered for children and teenagers since 2012. In addition, 22 children’s events were held in 2017, including the state championship of the “Formula 1 at school” student competition and numerous technical and creative workshops.
In 2017, approx. 35,000 visitors, 2,130 groups and approx. 27,200 customers who were picking up their new cars experienced a guided tour of the plant. A visit also has a lot to offer on the culinary side: The Nuvolari restaurant provides an inviting and relaxing setting for meals. Guests value its stylish, modern and sophisticated ambiance; the restaurant opens on the outside to the piazza and on the inside to the Forum.
Neckarsulm design icons at the Audi Forum Neckarsulm: In 2017, in the voting for the “Golden Classic Car” awards, Audi won first prize in the “sedan” category with the Ro 80 model of its former brand NSU. With the special exhibition “Revolution – 50 years of NSU Ro 80” at the Audi Forum Neckarsulm, Audi Tradition pays tribute to a special moment in the company’s history: The NSU Ro 80 luxury car debuted in 1967 at the International Motor Show in Frankfurt. That same year, the model was named “Car of the Year” by an international jury. On the occasion of the 50th anniversary, the exhibition is showing outstanding examples of the model as a particular highlight. The exhibition will be open until May 27, 2018.