Audi Forum Ingolstadt is the Audi experience world at the company’s largest site. The ensemble of buildings with stylish glass architecture grouped around a central piazza has impressed visitors since it opened in 2000. With an area of 77,000 square meters, each year it offers some 400,000 visitors various ways of getting to know the brand with the four rings.
Last year, approximately 68,800 customers decided to pick up their new Audi in the customer center at the Audi Forum Ingolstadt – more than ever before. This means that in 2015, about 25% of all the Audi cars sold in Germany was driven by its new owner for the first few meters over the piazza at the Audi Forum Ingolstadt.
The Audi museum mobile is also part of the Audi Forum Ingolstadt. With 130 exhibits in the permanent exhibition and changing special exhibitions, the museum focuses on the Audi brand with its rich tradition. Guided tours through the plant offer visitors an insight into ultramodern automobile production at the Ingolstadt site.
The Audi Art House Cinema is open daily and has won several awards for its selection of movies. With a 3D film shown there, participants in the guided tour of the plant experience the production of an Audi A3* close up. In addition to the insight gained on the tour, the film shows the most important stages of production in fascinating detail.
The Audi Forum Ingolstadt is a popular meeting place also due to the various events that take place there. Together with the Birdland Jazz Club Neuburg as the organizer, Audi has presented the successful concert series “Jazz at the Audi Forum Ingolstadt” with musicians from all over the world since 2001. In the “Audi.torium,” celebrities and people with unusual lives or occupations engage in discussions with the audience. And the Audi Art Space offers insights into the work of various artists.
Children and teenagers enjoy the “Audi young and fun” adventure path. It allows them to experience the Audi world with multimedia knowledge games and to test their skills at the steering wheel on driving simulators. In the Audi Shop and the museum shop, interested visitors can purchase high-quality Audi articles. Companies from all over Germany appreciate the conference area with meeting rooms of various sizes. The gastronomy center includes the live-cooking market restaurant, the fine dining Restaurant AVUS, and the bar & lounge. The restaurants have several times won the “Upper Bavaria Gastronomy Prize,” which is awarded to restaurants for quality, service and atmosphere.