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Audi at the CES 2016

Audi at the 2016 International Consumer Electronics Show

At the 2016 Consumer Electronics Show (CES), Audi is presenting its latest technologies – in the form of attractive solutions for today and visionary ideas for tomorrow. The world’s most important electronics show takes place January 6–9, 2016, in Las Vegas, Nevada (USA).

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At the 2016 Consumer Electronics Show (CES), Audi is presenting its latest technologies – in the form of attractive solutions for today and visionary ideas for tomorrow.
Aerodynamically optimized design with a drag coefficient of 0.25, a powerful, purely electric e-tron quattro drivetrain with up to 370 kW of power output and a range of around 500 kilometers (310.7 mi) – Audi is presenting the Audi e-tron quattro concept at the CES.
At the CES, Audi is demonstrating its display and operating concept of the future in an interior mock-up of the Audi e-tron quattro concept car. The brand with the four rings is showcasing its advanced development of the Audi virtual cockpit: the Audi virtual dashboard.
Today, Audi is already setting new standards with its control and display functions. Highlights are the Audi virtual cockpit and the new MMI operating concept – which are available in the new generation of the Audi TT, Audi R8, Audi Q7 and Audi A4 model series.
The term “Audi connect” covers all applications and developments that connect Audi cars to their drivers, the internet, transportation infrastructure and other vehicles. Audi is continually building up its lineup of products and services in this technical area.
Electronics – and hence semiconductor technology – are becoming increasingly more important to innovations at Audi. There are already between 6,000 and 8,000 processors working in the brand’s models today, and the trend is toward further growth.
In late 2015, Audi jointly purchased the HERE maps database from the Nokia Corporation – in a consortium with the BMW Group and Daimler AG. HERE, one of the most important suppliers in the industry, produces highly precise digital navigation maps.
Lighting systems from Audi are pure high tech and have an emotional impact on the brand's design. Audi continues to drive progress in automotive lighting technology in substantial ways. The latest developments, aside from the familiar Matrix LED technology, are OLED technology and the new Matrix Laser technology.
In piloted driving, Audi has earned a place at the top in the automobile industry – the brand will soon be introducing its new technologies to production cars in stages. The Audi e-tron quattro concept car is showing two of these technologies at CES: piloted driving in a traffic jam and piloted parking.
Audi is upping the pace of electric mobility. For every vehicle and drive concept, the company develops the best form of electrification – in terms of customer expectations, market conditions, costs, complexity and delight potential.
Audi presented the Audi VR experience for the first time at the North American International Auto Show in Detroit in early 2015. At a car dealership, a sales advisor can configure any Audi model in the device so that customers can virtually experience their dream vehicles wearing a VR headset.
Audi envisions a future in which drivers leave their cars more relaxed than when they entered them. The car, as a personal yet simultaneously connected space, is ideal for health and fitness monitoring.
Audi is presenting its three latest production models at CES in Las Vegas: the Audi Q7 and the Audi R8, each in their second generation, and the ninth edition of the Audi A4 model series. Whether it is a large SUV, high-performance sports car or mid-class best-seller, each model is chock full of high-tech solutions, especially in the electrical and electronics areas.
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