The lighting technologies from Audi are a defining element of the vehicle design; they combine visual fascination and pure high-tech. At the CES, the brand with the four rings will offer a glimpse into the future—to lighting that customers can configure themselves and technologies that are beneficial to safety on the road.
With the LUX (Light Urban eXperience) showcase, Audi will open a window into a future where there will be many self-driving cars on the roads. Its purpose is to increase safety on the road and to give other road users, pedestrians and cyclists in particular, a feeling of trust. The LUX concept, which will be displayed with a 1:3 model at the CES, translates human communication behavior into technical expressions that can be understood intuitively. The model shows a large sedan whose long roof dome runs seamlessly from the front to the rear and has numerous small light spots shining on it. They form a net that moves around constantly, thereby indicating that the car is alert. The central topic is communication with pedestrians and cyclists whom the car detects using its on-board sensor system. For example, if the vehicle is standing at a crosswalk, there is a bright green light in the area where the pedestrian is. It instructs the pedestrian to cross the road and accompanies them. If, in a different situation, the pedestrian were to stop walking, the light shines red; in addition, a stop sign or the palm of a hand can be displayed on the windscreen. Contact with cyclists is similar: A green light at the side indicates that they have been noticed and can pass.
The LED daytime running light signature is an important distinctive feature of all Audi headlights. Visitors can use a design on demand function to design it themselves on a tablet. On the showcase model, their drafts will be transmitted to the front of the exhibited vehicle by means of an animation. During the 360 degree “flight” around the car, visitors will also see that the signature was also integrated in the rear of the car automatically.
A matrix OLED exhibit will also be on display. This is a three-dimensional arrangement of 60 OLED units like the ones optionally installed in the rear lights of Audi’s flagship, the A8. Each of these ultra-thin lamps is divided into multiple segments. Similar to the design on demand function, visitors can design a static and an animated signature on the tablet that then springs to life in real time on the OLED sculpture.
The digital matrix LED headlight showcases the next generation of light from headlights. It divides the light into numerous tiny pixels and illuminates the road with a new type of precision and resolution. A similar form of the technology is used in many video projectors. Each headlight contains a matrix of more than one million micromirrors whose edge length is just a few hundredths of a millimeter. With the help of electrostatic fields, each individual mirror can be tilted separately up to 5,000 times per second.
The digital matrix LED headlight allows Audi to generate the ideal illumination for every driving situation. Targeted light that illuminates the road as if there were a carpet rolled out in front of the car helps drivers to estimate curves and keep within the lane. In construction sites, the lighting function provides assistance by displaying the vehicle width on the lane. The high-resolution light can relieve, inform, and warn drivers; it can highlight important traffic signs and avoid other road users from being dazzled with surgical precision. The next generation of headlights offer a great improvement to the safety of drivers and all other road users around them. For example, relevant information for pedestrians and cyclists can be projected onto the road.
* Figures depending on the chosen equipment level
The equipment, data, and prices specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.