Audi is completely redefining in-car entertainment and turning the inside of the car into an amusement park at the 2019 CES. The brand will showcase how entertainment in the vehicle can be experienced with all the senses in various situations. Audi is driving the digitalization of the car forward at full speed and with a clear goal: In the future, mobility will be not only sustainable, but also individual and intelligent — the Audi e-tron (combined electric power consumption in kWh/100 km (62.1 mi)*: 26.2 –22.6 (WLTP); 24.6 - 23.7 (NEFZ); combined CO2 emissions in g/km (g/mi): 0) already demonstrates this today. It offers functions that can be booked flexibly and on demand, as well as online and charging services that make mobility even easier and more convenient.
Digital technologies give us a great deal of freedom: Audi is working at full speed to develop new, attractive concepts that connect its customers’ everyday mobility seamlessly with the digital world. With the fully connected and self-driving cars such as the Audi Aicon design study, Audi is giving its customers time for things that are important to them. In this “25th Hour”, the Audi of the future will transform into the perfect workplace, a space to relax, or a world of entertainment.
Detailed information on the Audi Aicon is available here.
Audi has been investigating the extent to which self-driving cars will change our everyday life as part of the “25th Hour” project since 2017. Today, drivers spend an average of roughly 50 minutes per day behind the wheel. In an autonomous car, drivers can make good use of this time: Occupants can relax, work, or make use of various entertainment offers. This is highly relevant to the strategists and designers at Audi. Digitalization and urbanization are changing cities, mobility, and user behavior. Automotive concepts are currently being planned developed—they must merge intelligently and efficiently with urban traffic systems in the future.
Further information on the “25th Hour” project is available here.
* Figures depending on the chosen equipment level
The equipment, data, and prices specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.