Audi is a pioneer in vehicle electronics and is driving progress in crucial ways. The brand with the four rings has set milestones in many areas over the years.
On all roads: piloted driving
Audi is the clear leader in piloted driving – one of the key fields in automotive electronics. Since 2009, the brand has demonstrated its progress with spectacular appearances – piloted cars from Audi have driven themselves on freeways and salt lakes; they have mastered mountain driving with its many curves as well as fast racetracks. At CES Asia, journalists will be able to experience piloted driving in the traffic of Shanghai for the first time.
The lead that Audi has in this technology field manifests itself in such components as the central driver assistance control unit (zFAS) – a compact computer to which all sensor data is routed. The zFAS will go into production with the first piloted driving systems.
Long view: lighting innovations from Audi
At the beginning of the new millennium, Audi positioned itself at the top of the competition in the lighting sector with technologies such as LED headlights in the R8 high-performance sports car. Since then, the brand has extended this lead and assumed an undisputed leadership role. Technologies such as Matrix LED headlights, dynamic turn signals and the laser spot for high-beam headlights are visible proof of this.
Multifaceted and intuitively operated: MMI
The Multi Media Interface (MMI) has been in existence since 2002. At first, the system with a central rotary/push-button control and surrounding keys integrated the audio tuner, sound system, navigation and phone. It became established as a new global benchmark solution.
There is a direct development line from this pioneering system – which at that time was used in the new Audi A8 – to the MMI of the new Q7. The underlying technology of the current top systems is the modular infotainment platform from Audi, which is based on a scalable concept and has been in production since 2012.
The world in the car: Audi connect
For years now, Audi has also been a driving force in mobile networking. As early as in 2005, the brand began to work intensively with partners who were leaders in the software and hardware fields. Four years later, Audi connect internet services went into production.
In 2010, Audi was the first automaker to introduce universal broadband internet access via an integrated UMTS (Universal Mobile Telecommunication System) module. Three years later, this was followed by the fully-integrated LTE (Long Term Evolution) module, which makes data transfer extremely fast. Here too, Audi was the first on the market.
Mobility of the future: e-tron models
In 1997, Audi was the first European manufacturer to offer a plug-in hybrid model. The Audi duo – based on the Audi 80 Avant – combined a 1.9 TDI with 66 kW (90 hp) of power with a 21 kW electric motor. Its lead-acid battery has an energy capacity of 10 kWh and could be charged from an electrical outlet.
Today, Audi is driving electrification of the drivetrain under the e-tron label. The brand’s drivetrain matrix offers numerous concepts for future mobility with sufficient options to offer each customer a tailor-made solution. Approaches range from the 48-volt electrical subsystem to the plug-in hybrid drive and the all-electric car.
Audi successfully made its entry into plug-in hybrid technology with the sales launch of the A3 Sportback e-tron in 2014. Very soon, the Q7 e-tron 2.0 TFSI quattro will follow on the Chinese market. Then a new e-tron model will launch every year on average. At the same time, the brand is working on all-electric cars with high-performance battery and drive systems that are uncompromising in their driving range and practical utility. The R8 e-tron technology platform shows where the journey is taking us in this technical field.