Doyen of Audi style: the exterior design
Sports appeal, lightweight construction and quattro – the design of the new A8 perfectly conveys Audi’s fundamental values. It embodies sporting elegance, sophistication and progressive status. The new flagship model takes the brand into a new design era.
The hexagonal Singleframe grille dominates the sedan’s upright front end. With its low position and width, it determines all adjoining lines and surfaces. The headlight shapes merge perfectly with the Singleframe. With the optional HD Matrix LED headlights, the daytime running lights are a visual extension of the grille’s top lamella. The segmented light signature divides the headlights horizontally, creating an elegant overall impression. Substantial chrome frames surround the air inlets, with a flat center inlet connecting them.
The side view with the coupé-like silhouette highlights the sporty character of the new A8. Its proportions accentuate both the front and rear wheels – prominent muscular shapes above the wheels are pointers to the brand’s quattro DNA. The low shoulder line starts right up at the headlights and runs across the door handles as far back as the rear lights. A fold below the window capping also emphasizes length. The sill rises to the rear in typical Audi style and lends the new A8 a dynamism worthy of a luxury-class car.
The rear end is inclined slightly in the direction of travel, appearing to push the sedan along even when stationary. The defining element of a lighting strip extends across the entire width. It radiates high intrinsic value thanks to the embedded chrome strip. The segmented OLEDs adjoin at its ends and combine to form a signature. Another chrome strip in the lower part of the bumper integrates the trapezoidal trims of the exhaust system.
There is a choice of twelve colors for the A8, including the new Audi colors Terra Gray, Vesuvius Gray and Seville Red. The colors Impala Beige and Navarra Blue are available for the A8 for the first time. Via the Audi exclusive program, customers can also have the luxury sedan supplied in a color of their personal choice. For those who want their car to create an even more striking visual impact, there is the option of a chrome exterior package.
HD Matrix LED, laser, OLED: the lighting
Audi leads the way in lighting technology and design. In the new A8, the technologies interact intelligently with the surroundings. For example, Audi laser lighting is used here for the first time with HD Matrix LED high beams. The laser spot is identified by an X-shape shutter and is also accentuated by blue ambient lighting. The daytime running lights with the vertical segments emphasize the technical elegance of the headlights. The laser spot is activated from a speed of 70 km/h (43.5 mph) and doubles the range of the high beam.
Each HD Matrix LED high-beam unit consists of 32 small, individually controlled light-emitting diodes that project the light in two lines. This new configuration ensures that the A8 provides even more dynamic and precise illumination together with the variable-control low-beam headlights. The light cone blanks out exclusively other road users, so as not to dazzle them. The high-precision control for the HD Matrix LED high beam is based on data supplied by the front camera.
Cornering light is produced by displacing the light’s focal point. It uses the navigation data to shine into a bend just before the steering is turned. The junction light equally comes on predictively just before a junction is reached. The segmented turning light also comes on dynamically in three stages up to a maximum angle of 90°. With all its functions complete with dynamic turn signals, each HD Matrix LED headlight incorporates 138 LEDs and one high-performance laser diode. The innovative automatic lighting prevents incorrect operation and is controlled from a new light switch module with proximity sensors and touchscreen surface.
Together with the high-end headlights, Audi supplies OLED rear lights that emit extremely smooth light. There are four ultra-flat OLEDs floating in each module, sub-divided into four individually controlled segments. Two on each side form the angular tail lights, and the other two act as the brake lights.
Below the OLEDs there is also an LED light strip that adapts to ambient brightness when the brakes are applied. The same goes for the dynamic turn signal lights positioned directly below them. There are 135 light-emitting diodes in operation in each rear light.
The lights give the new A8 exceptional presence at the very first glance. This is substantially down to the animated dynamic lighting functions. They present the luxury sedan in a unique manner when it is unlocked with the remote control key. First a point of light in the headlights runs from the outside inwards, then the blue LED on the laser spot lights up, and finally the side lights come on from the inside outwards.
Two loops with the same dynamic aesthetics run in parallel in the OLED rear lights: The light runs in a circle, initially dimmed and then at full brightness. The light presentation continues inside when the door is opened. This is accompanied by a short audio jingle. When the driver locks and leaves the new A8, the light presentation in the headlights and rear lights runs in the opposite sequence.
Comprehensive spatial experience: the interior design
A new dialog between technology and aesthetics – the interior of the A8 presents a comprehensive spatial experience. The architecture blends seamlessly with the new operating concept, which has virtually eliminated buttons and controls. The clean, expansive surfaces convey the relaxed atmosphere of a luxury lounge. Tranquility and reduction are fundamental aesthetic values in the brand’s new flagship model.
Inside the large sedan, the lines flow elegantly and create clear, horizontally oriented volumes. They accentuate the freedom that the new A8 offers its passengers. The applications in the sculptural instrument panel are available in a choice of wood veneer or piano finish and create the wrap-around – the large arc running across the door trims and into the rear. This zone accommodates the air vents, which are concealed by shutters when inactive. If the automatic air conditioning is set directly to the interior, the shutters are slid up and away electrically while the air vents extend out a few centimeters.
In the lower section of the instrument panel, the central 10.1-inch touchscreen display with black panel technology blends almost invisibly into the high-gloss black trim. Depending on the equipment, it is in slate gray with a technical structure or in dark, matt-brushed aluminum. On the center tunnel console, which continues the black-panel look, there is a second touchscreen display measuring 8.6 inches. The buttons on its bottom edge optionally blend in with the display look to present a continuous touchscreen surface. They provide the user with tactile and acoustic feedback as from a conventional switch. The same applies to the light switches and the controls on the air vents.
As an option, two LED light guides each on the center tunnel, instrument panel and in the doors create a fitting lighting atmosphere in the interior. They create contour and ambient lighting with separate brightness and color control as an elegant way of accentuating the design lines. On the A8 L, the backs of the comfort customized contour front seats also incorporate a contour light strip. The newly developed Matrix LED reading lights each with seven LEDs provide optimum illumination. The passenger can precisely control the brightness, size and focus of the light cone with the rear seat remote control.
Natural and authentic: colors and materials
The interior of the new A8 is notable for its authentic materials. Some of the real wood inlays are open-pored and feel natural to the touch. For its leathers, Audi fundamentally steers clear of chrome tanning – its top-quality unique pieces are natural materials tanned with plant-based products, can breathe actively and are hand-crafted. The comfort head restraints are enveloped in soft, velvety Cocoon leather, a new upholstery of the highest grade. The harmony of the materials and their naturalness create a new, contemporary impression of luxury. They radiate craftsmanship down to the finest detail, giving them bespoke character; the same applies to the perforation in the seat upholstery.
There are eight material and color schemes in the new A8, culminating in Audi design selection. For the upholstery, the choices are Verdi cloth and the leather grades Valetta, Valcona and Unicum. These can be supplied in the new colors pearl beige, metropolis gray and merino gray, for example. On selected equipment items, contrasting stitching adds an extra highlight. In addition, depending on version the instrument panel comes in a two-color design. There are various veneers, ranging from beech and eucalyptus to burr walnut and black piano finish. Finally, those wishing to enhance their A8 to their personal taste will find an extensive selection of other exclusive veneers, colors, materials and leather upholstery and trim in the Audi exclusive program.
The equipment, data and prices specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.