Audi urban future
Introduction Audi urban future Audi urban future A question that often plays a central role in Audi projects is the issue of the future development of global metropolises. Audi designers are providing answers with innovative vehicles and fresh ideas. At the same time, the Audi Urban Future Initiative, a company think tank, is seeking intelligent ways to give shape to the urban mobility of tomorrow. For years now, Audi has been setting benchmarks in vehicle design with its innovative show cars and technical concept cars – including quite recently. The Audi e-bike Wörthersee, for example, was conceptualized as a radical piece of sports equipment, while the Audi urban concept Spyder took the form of an ultra-light sports car with an electric drive. Whether on two or four wheels – what the two vehicles have in common is a concentrated, taut design language. Audi designers are thinking many years ahead in systematically evolving this design language. Always central to this thinking are the Audi core competencies e-tron, ultra and connect, which are also expressed in design. The role of the car will change in future mobility. It will acquire even more capabilities and intelligence and become a “mobile device” – a tool for mobility with smart networking and communication solutions. New lightweight and efficient vehicles will increasingly populate the big cities. In some projects, Audi designers are working closely with students from international design colleges, to learn from young creative people how they perceive the mobile world of the future and to then transfer these findings to the Audi brand. The Audi Urban Future Initiative, founded over two years ago, is a global forum that brings together experts from different cultures and disciplines. This is a place where architects, sociologists, urban planners and trend researchers meet to discuss new approaches to finding mobility solutions for rapidly growing metropolises. The range of topics is diverse.